Remind started as a free messaging app; its co-founders, brothers Brett and David Kopf, built the company to scale a system they had designed that helped Brett succeed in school while grappling with the learning challenges of attention deficit disorder and dyslexia. His high school teacher, Mrs. Whitefield, restored his confidence by spending time helping him after school.
“When I first started the company, I thought to myself, ‘If I could make the Mrs. Whitefields of the world more efficient and help them as teachers, it could have an enormous impact on the education system,’” Brett Kopf shared in a Business Insider interview. From the company’s inception, building teachers’ needs right into their strategy was a key driver in product development, and research continues to be a critical investment in ensuring alignment.
When we connected with them, what Remind struggled with – as so many edtech companies have – was figuring out how to monetize the free product that supported millions. In addition to their core product strategy challenge, we guided their diversity and inclusion efforts with strong research methodology, and infused their culture with strategic ethnographic thinking.